There is no better tool than keywords to improve the search ranking of your blog or website. If rightly chosen, and used, they can bring traffic to your site.

So, how do you do this? The selection of keywords is not easy. There are hundreds of keywords that net users enter in search engines every minute to locate relevant content.

Your goal is to find these keywords, and place them at the right places on your website. Only then search engines will notice your web pages and display them in their search results.

There are ten easy ways in which you can do this. These are:

1. Finding the right keywords: A good place to start your search is the Google Keyword tracker. It tells you which word or phrase is being searched most on Google search engine.

For instance, if you are writing an article on keywords, then you can enter the word keywords in the search field. Google will instantly show how many times that phrase has been searched globally and locally.

When I did this search, I learnt that the word keyword had been searched 1,830,000 times in the last 30 days. In contrast, the word keywords had been searched 9,900 times while the term keyword tool had been searched 33,100 times and the phrase free keyword tool had been searched 14,400 times.

So, I knew which keyword or keyword phrases I should use.

2. Number of keywords to use: The second question is how many keywords you should use in one article. For this too, you need to take the help of Google Keyword tracker. List the keyword and the four or five phrases that have been searched most often.

These are the keywords or keyword phrases that you should use at several places in your article. Obviously, the keyword that has been searched most often should be used more.

3. Keyword density: The next question is the number of times you should keywords in an article. The broad thumb rule is that the keyword density should not be more than 10 percent – that is if your article has 100 words then the main keyword or phrases carrying the keyword should not be used more than ten times. Otherwise, the search engines will consider it spamming, and blacklist your article.

The other thumb rule is that you should use the keyword or the phrase carrying the keyword once in every paragraph.

4. Placement of keywords: The keywords or the phrase carrying the main keyword should ideally be spread uniformly across the article. It should surely be inserted in the headline, should ideally be in the first sentence, in the first paragraph, be evenly distributed across paragraphs and, if possible, included in the caption.

The keyword should also go in the page title. So, make sure that your headline is also your page title.